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How To Use Reels For Your Brand

If Instagram Reels aren’t on your brand’s radar, it’s time to rethink your social media strategy! 

Instagram Reels might not sound like a foreign concept to a lot of people – many have compared Reels to the infamous video-sharing app, TikTok. Either way, both of those should play a crucial role in your brands’ marketing strategy. 

In today’s world, Instagram’s consumers’ expectations are constantly evolving, and many proactive users have already embraced the Reels feature. Digital trends are constantly changing and it’s hard to keep up. It’s often the brands and creators that get in early that reap the rewards. Keeping up with these new trends is crucial to maintaining your brand’s success and relevancy, especially if your target audience includes millennials and Gen Z!

The tricky thing about Reels, is even if you don’t want to start creating and posting them due to the lack of understanding, which we’ve all gone through, it will hurt your brand’s social presence and reach, considering Instagram’s algorithm are favouring accounts that are regularly posting and engaging with Reels!

Not only are Reels a great way to grow your following and increase the amount of new loyal customers, but it’s also a fantastic way to educate your audience about your brand, highlight your products and services, and showcasing your business’s personality! Behind-the-scenes content, for example, always does extremely well in terms of engagement.

Here are a few tips to help you get started on perfecting Instagram Reels:

Research is key!

Even though it’s a new feature, people have already started to publish videos, racking in millions of views. Spend some time watching Reels that’s popular amongst your target audience, and grab inspiration from that. Find out what works well and what doesn’t!

Practice makes perfect

Well done and thought out Reels can easily land you a spot on the explore page. Good Reels show your brand’s professionalism! It takes a while to get the hang of making Reels, so practice a couple times and save some drafts before publishing!

Show, not sell

Reels aren’t meant to be used to hard sell your products. It’s important to catch the attention of your consumers and make it interesting for them. For example, instead of advertising a product or service, use it as a way to show off “How To” use your products. Show off ways to wear something if you own a clothing brand, or your favourite recipe if you own a food company. Showing off quick ideas like these are such an amazing way to increase that connection with your audience!

Repurpose content

TSP is a HUGE supporter of repurposing content! If a piece of content does well, use it again! Posts that garnered significant traction with your audience are there for a reason. You could even take a successful photo or blogpost that did well, take that information and turn it into a great Reel!

The options are endless when it comes to Reels. As a brand, you need to differentiate yourself from your competitors. Showing the behind-the-scenes, brand personality, how-to’s and ideas, before and afters, sneak peeks, jumping on trends and product tips and tricks are such amazing ways to stand out in the Instagram space.

It takes work, time, and effort, but the results are worth it. No matter how big or small your brand is, you never know when your Reel could go viral – that’s the beauty of it! Looking for more marketing tips? Head to our Instagram or our other blogs!


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