When it comes to hiring, you should never cut corners in the review and interview process. For many businesses, it can be the difference between quality work and loyalty vs. doing the minimum with little experience. To help ease the worry of making the right decision when hiring a social media manager, keep these questions close!
What Brands Have You Managed Before?
By asking what brands they’ve worked with, you can gain a sense of the kind of clients they are used to and the kind of audiences they produce. You will also be able to evaluate the community they have built to determine if you are compatible.
What Strategies Do You Use to Generate Leads?
Outreach and lead-generation strategies are the backbones of social media marketing. Whoever you hire should be able to provide examples of their processes for engaging your audience. Anyone can create content and press post, but strategy stands the test of time. Candidates applying for this position should be able to share how they can help generate new customers and new sales.
Which Social Media Tools/Software Do You Use?
You want to know that whoever you work with is using the latest and advanced tools for your social media content creation, scheduling, and planning. It is key to also ask how they will be able to share your business’ progress through analytics and metrics.
What Goals Should We Set For Our Social Media Pages?
A huge following count and 1000’s likes don’t always = success. Your goals should be aligned with converting followers into new leads and returning customers. Social media managers should be known for thinking outside of the box and putting those plans into action to help with overall growth – and not just in the vanity metrics on your page.
Where Can I See Your Previous Work?
A trusting agency should have a portfolio of previous work and marketing campaigns to ensure they have the proper experience to execute your goals. If they are hesitant to show you any samples, take it as a sign they might not have the expertise you are looking for.
While it can take time to find the right fit, we always recommend doing your due diligence and asking all the questions to help you find the right fit for your business!
Looking for a social media manager? Reach out to us to get started on your social project!