There are common misconceptions about emails. “Email marketing is annoying”. “Email marketing is a thing of the past”. “No one shops products on their email”. Some of these myths make sense, right? It’s easy to know why people think this way. Perhaps those were once schools of thought, but in 2023, email marketing is no longer a thing of the past and we love it.
Email marketing has been around more than a decade and is one of the oldest in terms of digital marketing channels. Creating a strong email marketing strategy helps you reach your target audience in a personalized way and a bonus it increases sales in an affordable way. Pretty cool, right? Just like social media or other media platforms, email marketing gives you tools and a chance to give your business the ability to reach your target audience in a creative and effective way!
Here are 4 ways we love about email marketing, and why you should too!
- Nurture and educate:
This is great!, Emails have a way to keep your customers informed and it is also convenient. Just a simple, “Hey you’re on our mind, here is an offer just for you” can build a personalized connection with your audience. This can go a long way, and makes your customer feel like you still care. Grow your relationship with your audience by giving them advice that helps them. Learn to address their specific needs to grow an audience that keeps coming back to you.
Yes, you heard correctly. Most email marketing plans offer special pricing offers to all budgets.You don’t have to spend hundreds of dollars to market your business. You can reach a wide number of your target audience for less than pennies per message!
- Brand Awareness:
You would think that’s what social media is for! But it’s not the only platform! Email marketing gives you the ability to increase that interest level, that brand awareness, by staying top of mind. Something to think about! People don’t let anyone in their inboxes these days, a personalized email is more impactful than a social media post.
- ALMOST everyone uses email:
Even in 2021 people are using email. Email presents an incredible opportunity to reach customers. Not only can you provide them with discounts or special promos, but you know what’s even better? Those target customers share the emails and forward them to anyone they’d like. They do the marketing for you!
So by now, you know and understand why email marketing is a GOOD thing and how it is used!
You also may be wondering how to get started!
Well, it’s your lucky day! We use the best software – ActiveCampaign. ActiveCampaign is a cloud software platform that is for small businesses! ActiveCampaign creates the most effective way to reach customer experiences by automating many marketing sales, and support processes.
What is offered?
This awesome software combines email, marketing automation, and sales automation! This software is good for helping you sell more in real time, prioritizes your leads, keep track of your tasks, and automate contact management so you don’t miss anything! If you can’t tell, we love ActiveCampaign and it has done incredible things for our business.
Try Active Campaign for your business here!
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