“Social media is super important for your business.” – Every Social Media Manager

We’re sure you’ve heard this statement before. While it’s true, we believe the statement that should be professed over & over again is: social media when DONE & STRATEGIZED CORRECTLY is super important for your business.

Often times business owners don’t realize what a difference planned, strategized, and goal-oriented social media marketing, can make.

And okay, let’s be honest… as business owners, often times remembering to:

• post intentional and brand reflecting content,
• engaging with users to grow following organically,
• using analytics to make sure your brand gets the most exposure possible,

and the million other little details that come with social media marketing aren’t exactly on the top of your daily to-do list. That’s okay, and perfectly understandable, you’re already wearing so many hats. This is when hiring a social media manager for your business can help!

Here are four quick reasons you should hire a social media manager to help your business flourish in the digital age we live in:

1.You need a social media strategy to be effective

In order to make your social media presence worth-while, you really need an intentional and thought out strategy. This includes a very detailed social media calendar, researched based hashtags, analytical post times, planned out aesthetically pleasing & on brand content, and much more. It can be time consuming and way too overwhelming for many, or an employee to take on. Hiring a professional, social media expert, to plan out your strategy and work with your business to accomplish your marketing goals, can be both, business and life changing.

2. Protect your reputation & customer service

The moment a potential client, or consumer hears about your brand, service, or product, we can almost guarantee they’ll either search your business up on search engines or via social media networks. Even when searching on Google, often times they’ll still visit your Instagram, Twitter, or Facebook pages before even heading to your website. Either way, your online social presence really matters. Your social media streams should not only convey your vibe and branding with one quick glance, they also should reflect your reputation, values, and customer service.

What do we mean? Well, for example, when people comment asking brands valid questions, or voicing possible issues, it’s important that the brand responds in a timely and professional matter. Not responding to customers on social media reflects a company that may lack in customer service, or care for their consumer- even when this is far from the truth. Responding to comments and staying on top of inbox messages can once again be a time consuming matter, but when you hire a social media manager they will do so for you. Taking the pressure of maintaining your social reputation, off of you, and allowing more focus directed toward other important aspects of business.

3. The World of Social Media is Always Changing

Just when you think you have social media figured out, it changes. New tactics, new features, new algorithms, new trends… The list goes on, but staying on top of it all is a full-time job in itself. Hence why hiring a social media manager to-do so for you, will not only save you time, but also ensure your business is always having optimal social marketing success.

4. Feasible to Source the Job Outside of the Company

Many often question if they should just hire someone to handle the role in house, or source the role to an outside company. If you have the budget, paying an employee full-time to-do so could work, but ultimately sourcing outside will be much more feasible. Sourcing an outside company to do your social media managing is a great way for a smaller business to obtain flawless and beneficial social media, without breaking the marketing budget.

Interested in seeing a social media proposal for your brand? Or want more information about hiring a social media manager? Email info@thesocialproject.ca, fill out the form here so we can learn more about your business and goals, or set up a free consultation here for all your lingering inquiries.